| StrategiCom was founded on the belief that having a
strong brand is even more important for a B2B company
than a B2C one because a B2B purchase involves more risk
as it tends to be more expensive. As a result, buyers
prefer to purchase from strong brands as a strong brand
is like a guarantee against the risk of non-performance
which can be catastrophic for the buyer’s business.
We also believe that the way to create a strong brand
is to create a differentiated brand and differentiation
is the ultimate goal of all branding projects that we
undertake for our clients. Without differentiation,
it is impossible to have a strong brand because if your
customers can’t tell the difference between you and
your competitors, they will just buy whoever is cheaper.
Therefore, StrategiCom’s mission is to help B2B companies
transform their businesses into powerful brands through
the process of systematic differentiation. We have developed
proprietary and trademarked methodologies for this very
purpose – methodologies that have been successfully
used on clients ranging from start-ups to global multinationals.
Every branding project that we undertake for clients
are handled by a highly qualified team that typically
includes one principal consultant, one project consultant,
one research analyst and one brand expression consultant.
All our strategy recommendations are made only after
exhaustive research and validation because we believe
that our work must be data-driven.
Established in 2003 and headquartered in Singapore,
StrategiCom has a network of 11 offices around the world
including Singapore, Hong Kong, Tokyo, Shanghai, Sydney,
Zurich, Glasgow, Lagos, Toronto, Washington and Dubai.
We are constantly growing this network to grow our expertise.
Currently, the industries that we serve include:
Business Services
Commodities Trading
Construction & Real Estate
Electronics Manufacturing
Energy
Information Technology
Medical & Healthcare
Oil & Gas
Petrochemicals
Pharmaceutical
Precision Engineering
Transport & Logistics
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