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On 20th July 2010, StrategiCom released the findings of a national study, A StrategiCom-SNEF Correlation Study In The Branding Of SMEs As Employers. The study identified talent attraction and retention factors which generated wide public and media interest in Singapore and the region. As a correlation study, 2010's study was meant to replicate The StrategiCom-SNEF Study: A Study in Branding of SMEs as Employers, which was conducted in 2008, at a time amidst the global financial meltdown.
Back then, the findings revealed that employer brand attributes, which are important for talent attraction and retention, were associated to job freedom, recognition and appreciation of employees’ work, opportunity for long-term career progression, attractive overall compensation and benefit package, and training and development.
Today, in a recovering economy, do talents still see their career needs in the same way in view of the opportunities ahead? Do employers need to brand themselves differently in this new competitive upswing economic scenario? Dr Wilson Chew, Group Principal Consultant & CEO of StrategiCom presented the updated findings on the current situation of employer branding, in comparison with that in 2008 at the SNEF 30th Anniversary CEO and Employers Summit.
Find out about the key challenges in leadership and management that affect a firm's ability to be an enterprise talent magnet. Discover the link as to how this contributes to productivity and sustainable growth going forward.
View the summary report of the StrategiCom-SNEF Correlation Study In The Branding Of SMEs As Employers here.
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