B2B Integrated MarCom

A brand is not a brand if it is not famous. And a brand can only become famous if it is well dramatised and communicated to key stakeholder groups through different media – in a consistent manner.

In the globalised business world of today, we are constantly bombarded with marketing messages daily. The success in attracting attention becomes more challenging than ever. Thus, it becomes critical for one’s brand to differentiate itself strategically. This differentiation must then be conveyed through key consistent messages that would attract attention and differentiate. In the same thread, it is vital to decide on the right medium to be leveraged upon to communicate the messages to the different stakeholders.

Sphinx™ is a structure, integrated marketing communications tool that allows senior management to firstly enumerate and understand the key stakeholder groups that are associated with their business. It then provides for the creation and selection of the top 3 key messages that would need to be consistently drilled into the stakeholders’ minds to build the brand. Once the messages are decided upon, a media implementation roadmap is created, charting a milestone-based action plan to launch and enhance the brand across multiple platforms. The process evaluates various online and offline marketing tools and decides on a path that best fits the business objectives.

Based on the implementation roadmap, Sphinx™ guides the development of creative brand marketing collaterals that are used to project and communicate the brand. These are eventually documented in a Brand Manual, which acts a reference for the internal brand management team and ensures consistency in the long run.

With Sphinx™, efficacious brand communication is the assurance that target stakeholder groups are reached out to – creating the opportunities to build awareness and enhance the perception of one’s brand.