High volatility driven by factors such as fluctuation in construction material prices, supply of labour, tendency to generate real estate bubbles and other macroeconomic variables, is commonplace in the Construction & Real Estate industry. In 2009, Channel NewsAsia reported that the number of Singapore private residential units in the process of construction has decreased every quarter and completion dates are being delayed to 2012 and beyond as a result of the economic downturn. China Vanke, China’s biggest property developer, postponed two residential projects in 2008, one in Shanghai and another in Shenzhen. It was reported that Malaysia would have to deal with delays in completing projects as developers deal with a tight credit market and large future supply. In Hong Kong, the situation fared better as land was initially in short supply hence the effect was not great.
Sustainable and environmentally friendly living environments have increasingly become a focus in today’s world. In Singapore, a 7 million dollar research study has been commissioned by the government to look into maximising land use through urban greenery, public spaces and different housing types. An aspect the research will look into is climatic studies to investigate if the city can be cooled down by changing the design of the city landscape.
StrategiCom can help construction companies differentiate their brands from others so they can be perceived as strong developers, capable of meeting the changing architectural, economical and environmental needs of today’s modern cities. We understand that as a player in the Construction & Real Estate industry, the need to manage quality, health & safety and other environmental aspects of construction work is pivotal in building a successful and trusted brand. Based on a stringent research process, our ConsiliumTM model is used to create a desirable, defensible and relevant brand strategy that conveys coherent and consistent brand messages to its key stakeholders. Combining effective brand strategy and execution, we transform our clients’ brands into powerful assets that generate stability and profitability in their business outcomes.