Electronics Manufacturing

Electronics Manufacturing is a critical industry as the products/components manufactured by Electronics Manufacturing Services (EMS) companies are used by companies in almost every other industry – from consumer electronics to automobiles to construction to textile manufacturing and everything in between. Research companies such as iSuppli estimate the ten largest semiconductors manufacturers to have a combined turnover of around US$116 billion (in 2008).

Industry Challenges

While the Electronics Manufacturing industry appears to be a lucrative one, it remains a challenging industry to numerous EMS companies – who manufacture the products but do not possess ownership of the brand. Due to larger firms’ innovation capabilities, technologies of today are rapidly made obsolete. For companies in the electronics manufacturing sector, it is thus of critical importance that they understand the category or niche that each can stake out and dominate.  

Addressing The Challenges

Working in tandem with companies from the Electronics Manufacturing industry, StrategiCom assists with the identification of available white space – new categories that companies can create and dominate. Expertise on how companies can use this new category to leapfrog competitors is then imparted. Last but not least, the brand is aligned internally amongst stakeholders so that consistent brand communication can be achieved. These form the foundational steps toward building a sustainable brand.