Transport & Logistics

The landscape of the transportation & logistics industry is rapidly changing across the globe - as the advent of information technology accelerates globalisation; trade borders appear to be dematerialising. Trade activity continues to grow with growing global consumption. For countries with leading transhipment hubs like Singapore and Korea, the growth of the Transportation & Logistics industry poses great opportunities for transport companies, freight service providers, and third party logistics providers.

Industry Challenges

While national ministries such as Singapore's Port of Singapore Authority possess the expertise in infrastructure development and maintenance, such infrastructure has yet to be seamlessly assimilated by the numerous companies offering the variety of support services. Transportation & Logistics companies, having dealt with high barriers of entry such as extensive start-up capital, also face the challenge of rising transportation costs amidst the need to create integrated logistics systems - to effectively integrate transportation networks on land, over sea, and in the air.

Addressing The Challenges

With experience in dealing with clients from mature industries such as Transport & Logistics, StrategiCom understands the hypercompetitive climate that companies from this sector face. The inability to differentiate oneself from countless other providers is addressed by StrategiCom’s applied business methodologies of positioning & differentiation. Together with brand execution strategies such as integrated marketing communication strategies, Transport & Logistics companies can look forward to better profiling themselves and their industry – towards enhanced and sustained awareness.

Case Studies