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15 July 2010 | By Sharon Lim - Research Analyst, StrategiCom
Business owners can no longer ignore the reality that success today lies in differentiating their businesses through the twin functions of branding and marketing. Resultantly, brand communications merits close attention for its contribution to the role of marketing... More >>
15 June 2010 | By Mervin Teo - Consultant, StrategiCom
To determine if you have a valuable brand, ask yourself: if you had to buy it from someone else, how much would you pay? 100 million? Within the context of a Merger & Acquisition, brand valuation makes a significant difference in your actual business value... More >>
15 May 2010 | By Diana Gobeawan - Consultant, StrategiCom
Brand loyalty is increasingly seen as the key factor in sustaining business profits and growing market share. However, developing and sustaining brand loyalty in a B2B industry are not easy tasks to do... More >>
15 April 2010 | By Charissa Lim - Consultant, StrategiCom
As Jim Collins wrote in his best-seller “Good to Great”, “Great vision without great people is irrelevant.” This implies that for a business to attain success, having the right talent in an organisation is paramount... More >>
31 March 2010 | By Lesley Tian - Research Analyst, StrategiCom
In today’s business environment, firms are constantly seeking ways to stay relevant with market trends while coping with latest developments. While this might give a company a competitive advantage over others, the adoption process could be painful... More >>
23 February 2010 | By Jacky Tai - Principal Consultant, StrategiCom
Many companies think that a rebranding exercise entails nothing more than a change of appearance. Rebranding very often involves redesigning the visual components of the brand but that alone does not constitute a rebranding exercise – at least not a good one... More >>
29 January 2010 | By Dr Wilson Chew - Group Principal Consultant & CEO, StrategiCom
As everyday consumers, we are naturally more exposed to consumer brands than B2B ones. But is branding important for B2B companies? Branding across different types of companies both B2C and B2B, is a key strategy... More >>
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