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17 December 2009 | By Lerisca Lensun - Research Analyst, StrategiCom
As markets change, organisations need to adapt to new circumstances, as well as stimulate innovation for growth potential. The question to ask is what is the role of a corporate brand in this? More >>
18 November 2009 | By Mervin Teo - Consultant, StrategiCom
The economic recovery actually brings with it a danger that most companies may not recognise. In a booming economy most companies will do well. Companies often get so busy chasing market opportunities they neglect the business of building their brands. More >>
4 July 2009 | By Jacky Tai - Principal Consultant, StrategiCom
According to one of the world’s leading military strategists – Karl von Clausewitz – in war, the big army will beat the small army. This is known as the principle of force. The army that can concentrate the most amount of force in the battlefield will prevail. More >>
17 Feb 2009 | By Jacky Tai - Principal Consultant, StrategiCom
There is an old saying that goes, “United We Stand, Divided We Fall”. I am sure you are familiar with that. However, there is one thing that I have noticed about Singapore companies, especially the smaller ones. They like to do things alone instead of seeking out partners. More >>
9 Feb 2009 | By Dr Wilson Chew - Group Principal Consultant & CEO, StrategiCom
For Singapore food manufacturers, not only do they face the challenge of differentiating themselves, but also increasing awareness of their products in the marketplace. In this article, I will discuss the importance of a brand to Singapore food manufacturers... More >> |
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