StrategiCom, a B2B branding specialist, today announced that Jacky Tai has joined the firm as a Principal Consultant.

"Jacky is a strong advocate of brand strategy as the propeller of long term organizational success. He has a distinguished track record in both the private and public sector. He embodies all the characteristics that make him uniquely suited to be StrategiCom Singapore’s Principal Consultant," said Dr Wilson Chew, founder and CEO StrategiCom.

"Jacky was a key figure to the Singapore business community as a champion of branding for internationalization at IE Singapore. His professional experience complements our current people and methodological practices. His contribution to the body of knowledge in branding, strategy-creativity, passion for our business, and reputation for setting and achieving high standards and goals while driving winning strategies, makes Jacky the clear choice for this role. We have spent a considerable amount of time with Jacky, and he clearly understands the tremendous opportunity ahead for StrategiCom. His background puts him in a strong position to help StrategiCom and its clients grow."

Jacky is a next generation consultant in the specialised field of “Differentiation”. He played a key role to the development of BrandPact, a multi-agency branding scheme driven by IE Singapore and SPRING Singapore; and supported by the Ministry for Trade and Industry. Jacky studied marketing at the Granger School of Business in the University of Wisconsin – Madison which is one of the Top 10 business schools in the United States. His background include Advertising, Media, Education and Public Policy on branding. His personal interests include cars, tennis, Australian red wines and reading business books/magazines.