News Room 2008

WEEKEND TODAY Singapore. English., © 2008 MediaCorp Press Limited

Despite a company’s best efforts, crisis situations will crop up. No brand, no matter how strong or reputable, is immune to problems. How a brand manages the crisis will determine if it regains the trust of its customers... More >>

WEEKEND TODAY Singapore. English., © 2008 MediaCorp Press Limited

Many CEOs and CFOs have told me that the return-on-investment (ROI) of branding can’t be measured. I don’t blame them because the consulting industry has come up with complicated ways of branding success.... More >>

Today Singapore. English., © 2008 MediaCorp Press Limited

For most Singaporeans, eating at roadside stalls in India would be a big no-no. But when Dr Wilson Chew decides it’s time for a meal, he stops his car along the streets, and has a meal. Not one to simply follow the crowd, Dr Chew’s business sense has taken him in... More >>

Business Times Singapore. English., © 2008 Singapore Press Holdings Limited

A study on the branding of small and medium-sized enterprises (SMEs) has been commissioned to help them recruit and retain talent. The study - a joint initiative of the Singapore National Employers Federation (SNEF) and StrategiCom... More >>

The Straits Times Singapore. English., © 2008 Singapore Press Holdings Limited

The answer to this will be key to helping local small and medium-sized enterprises (SMEs) attract and retain talent. And being able to achieve good brand awareness will help SMEs improve their capabilities... More >>

30 Aug 2008 | By Jacky Tai - Principal Consultant

You won’t catch another brand consultant saying this because it is like a magician revealing his secrets, but the truth is, branding is sometimes a waste of time. Although a brand is one of the biggest assets you can have... More >>

16 Aug 2008 | By Jacky Tai - Principal Consultant

When Tekka Mall became The Verge, several people asked me if that is a good name. It is a valid question because what remains in the long run to differentiate you is just the name, because competitors can copy everything else you do... More >>

20 Jul 2008 | By Lesley Tian - Associate Research Analyst

Singapore - B2B branding specialist StrategiCom today announces the set up of its office in Kuala Lumpur, Malaysia, as part of its Asia expansion. This announcement comes at a time where Asia, particularly ASEAN, is undergoing uncertainty... More >>

19 Jul 2008 | By Jacky Tai - Principal Consultant

The great military strategist, Sun Tzu, said that if you know yourself and your enemy, you can fight a hundred battles and score a hundred victories. Business is the name given to the war fought by brands... More >>

15 May 2008 | By Lesley Tian - Associate Research Analyst

Singapore - As the common saying goes, You Are What You Eat. And this is precisely what The Singapore Brand is about – Food. “Tasty Singapore” is the brand initiative launched in April 2004 by International Enterprise Singapore (IE Singapore)... More >>

7 May 2008 | By Lesley Tian - Associate Research Analyst

Singapore - Today, StrategiCom and DMG & Partners revealed a new study which analysed 552 companies listed on the SGX. The “DMG-StrategiCom Study on Brand Strength versus Share Returns Expectation”... More >>

1 Apr 2008 | By Chua Hian Hou - The Straits Times

The Straits Times Singapore. English., © 2008 Singapore Press Holdings Limited

Companies with strong brands not only reap benefits among customers but also perform better on the stock market, according to a ground-breaking study. Those best able to reap the rewards of branding... More >>

28 Mar 2008 | By Quah Chin Chin - Reporter

Business Times Singapore. English., © 2008 Singapore Press Holdings Limited

The shares of companies with strong brands perform better than those of less well-known companies, according to a joint report by brand strategy consulting firm StrategiCom and DMG & Partners Securities.... More >>

28 Mar 2008 | By Esther Fung - Reporter

Today Singapore. English., © 2008 MediaCorp Press Limited

Listed companies seeking to boost their stock performance should consider investing more time and money into building up their brand. A study of 552 listed firms has shown that strong company branding contributes to a stronger stock performance... More >>

27 Mar 2008 | By Channel NewsAsia

Channel NewsAsia Singapore. English., © 2008 MediaCorp News Pte Ltd

Singapore: Having a strong brand will help to boost a company's share price, according to an inaugural survey by DMG and StrategiCom. This is especially evident for firms in the property, REITs, retail, F&B and environmental industries... More >>

26 Mar 2008 | By Xinhua Financial Network News

Xinhua Financial Network News Singapore. English., © 2008 Xinhua Financial Network, Ltd

Despite a company’s best efforts, crisis situations will crop up. No brand, no matter how strong or reputable, is immune to problems. How a brand manages the crisis will determine if it regains the trust of its customers... More >>