Hallmarks Of A Good Trademark
10 Dec 2009 | By Angela Cheong - Corporate Communications Officer
Pulses. English., © 2009 Singapore Exchange Limited (SGX), The Business Times
When news broke that Fresh Del Monte Produce Inc. had filed a US$100 million lawsuit against Singapore-based beverage and packaging food company, Del Monte Pacific Ltd in October 2009, it not only made headlines in Singapore... More >>
20 Oct 2009 | By Chen Huifen - Business Times Reporter
Business Times Singapore. English., © 2009 Singapore Press Holdings Limited
Singapore food manufacturers have a high chance of creating global brands among them, if only they would leverage more on innovation, originality and marketing. 'Food is one of those sectors where there is a high chance for creation,' says Dr Wilson Chew... More >>
3 Oct 2009 | By Chen Huifen - Business Times Reporter
Business Times Singapore. English., © 2009 Singapore Press Holdings Limited
Although most Singapore food manufacturers understand the importance of proper trademark registrations, many of them do not believe in creating differentiated trademarks – a move that could work against their brand strategy in the long term... More >>
Food Industry Study Reveals - Building Brands Is About Innovation & Originality
29 Sep 2009 | By Angela Cheong - Corporate Communications Officer
The first ever national study on brand building and trademarks in the Singapore food manufacturing sector has revealed that a majority of food manufacturers look to famous brands for inspiration when designing their logos.... More >>
31 Mar 2009 | By Chen Huifen - Business Times Reporter
Business Times Singapore. English., © 2009 Singapore Press Holdings Limited
To attract and retain talent, firms can find out what their unique attributes are and then align their HR strategy. SMEs should not blame talent for not opting to work for them, if they are not doing the right things to attract the type of employees they want... More >>
25 Mar 2009 | By Ben Burrowes - Marketing Interactive website
Marketing Interactive Website (http://www.marketing-interactive.com/)., © 2009 Singapore
Singapore - Small to medium enteprise (SME) employers need to concentrate on building a strong brand in order to attract and retain talent staff, according to research conducted by the Singapore National Employers Federation (SNEF) and branding company... More >>
29 Jan 2009 | By Prantik Mazumdar - Consultant & Country Manager (India)
The November issue of The Economist may have dubbed India as the “Vulnerable Elephant” highlighting its crumbling infrastructure, weak mechanisms to counter terror, reform-ridden political system and the recent implications of the global financial crisis...
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