What is a brand? Asking ten people this question will probably get you ten different answers. Yes, there are many definitions of a brand and indeed, the topic of branding (including customer loyalty, product value, identity recall, preference and risk management etc)... More >>

Rebranding is a term that is bandied about by marketing professionals and consultants quite a lot these days. Every time I hear someone use that term, I cringe because most people haven’t got the slightest clue what rebranding is all about. More >>

I am sure you have often been told that if you compete exclusively on price, you will die because in the China Age, you can’t possibly survive if you compete on price, especially if you are located in a high-cost country like Singapore, for example. That is not entirely true. More >>

Most Singapore companies that I have spoken to agree with me that distribution channels are critical to the success of their business and most of them think that they have distribution all figured out. More >>

One of the most common complaints that I hear from my female friends when I was growing up was “Life is so unfair! Why is it that all the good men are taken?” I am sure some of you available ladies out there are saying the same thing. More >>

You probably know these sayings, "It takes two to tango" and "It takes two hands to clap". The same applies to branding as well. In order to build a strong and successful brand, you need a number of things - and all of them come in twos. More >>

For years, I have been expounding on the importance of branding for Singapore companies in my seminars and articles. I even wrote a book on the 10 rules of branding that all successful brands are built on – regardless of whether they are global, regional or local brands. More >>