Today’s food is increasingly enhanced to provide additional health benefits to consumers. The British Nutrition Foundation and the American Dietetic Association defines functional food as ‘a food having health promoting benefits and/or disease preventing properties... More >>

This paper will utilise the notion of “unbranding the competition” in this context. By branding their products, Asian companies are now claiming value space in the minds of buyers. As very few monopolies exist, each brand has to be seen interconnected... More >>

Do you know what a brand is? Most would think at this point, “Sure, I do! Nokia, Mercedes Benz, Louis Vuitton…” But what exactly is a brand beyond its name? It is an expectation met. A brand is a promise of satisfaction. More >>

When corporate leaders are asked where they see their business in 10 to 15 years, many that I have met would illustrate a visionary long-term growth scenario involving massive expansion strategies. These strategies, more often than not, involve one or both of these forms... More >>

Let me start by asking you, “Can anything be branded?” I suppose it is only fair that the answer would depend on the definition of what a brand is. So, what is a brand? Yes, there are many definitions and the topic of branding... More >>

To anyone who knows Tai Sin, they know them as Tai Sin Electric Cables Manufacturer Limited, one of Singapore’s leading electric cables and wires manufacturer. They may also know that Tai Sin has been listed on the Singapore Exchange (SGX) since 1998... More >>