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research_studies
A StrategiCom-SNEF Correlation Study In The Branding Of SMEs As Employers

Abstract
In 2008, a research study identified top key attributes that help SMEs better attract and retain talent through building a strong employer brand. Two years later, this correlation study seeks to determine if the top attributes identified in 2008 have remained consistent... More >>

Branding Innovation: A StrategiCom Study Of Singapore SMEs

Abstract
There has long been a recognition that innovation is a vital ingredient for survival and profitability - especially for SMEs. This study conducted in 2010, seeks to identify innovation management areas among SMEs that need attention and improvement... More >>

Brand Building With Trademarks:
A Study Of Singapore Food Manufacturing Companies

Abstract
In 2008, StrategiCom Pte Ltd (StrategiCom) conducted a study aimed at increasing Singapore Food Manufacturers’ value and business opportunities through the successful capitalisation on the commercial value of their trademarks... More >>

The StrategiCom-SNEF Study:
A Study in Branding of SMEs as Employers

Abstract
SMEs often face challenges in attracting and retaining talents. This may be due to the lack of resources and poor perception of SMEs. To add, talents usually prefer to work for large multi-national corporations than small companies. More >>

The StrategiCom-CII Study: Benefits Of A Strong Brand

Abstract
India has been christened as the “Rising Elephant” – an economy that has shown immense potential since its liberalization sixteen years ago. It was the land where Thomas Friedman, eminent American journalist, columnist and author, himself... More >>

DMG-StrategiCom Study on Brand Strength
versus Share Returns Expectation

Abstract
Singapore companies have been generally successful as a result of opportunities; but have yet seen the benefits and importance of branding. In the wake of the migration from 3rd world to 1st world, the playing field and dynamics of competition have changed. More >>

The SBF-StrategiCom B2B Branding Study For Globalisation

Abstract
In order to win in the business environment of today’s pressurizing global market, it has become increasingly crucial for Singapore companies to equip themselves with the necessary competitive tools to effectively compete with the rest of the world. More >>
 
 
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