| 30 Aug 2008
Branding A Waste Of Time?
YOU won’t catch another brand consultant
saying this because it is like a
magician revealing his secrets, but the
truth is, branding is sometimes a waste
of time.
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28 Aug 2008
Building Your Functional Brand
Cleopatra looking to fill her bath with milk will be spoilt for choice today. High-calcium, lactose-free, low fat, or fat free? Milk simply isn’t plain old milk anymore.
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26 Aug 2008
10 Tips To Build A Strong Brand Name
WHEN Tekka Mall became The
Verge, several people asked me
if that is a good name. It is a valid
question because what remains in
the long run to...
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20 Jul 2008
Unbranding the competition – How Asian brands become successful in established markets
Clearly, Asian brands are on the rise. Out of the 100 most valuable brands in 2007, 11 are from Asia. Toyota has improved in 2007, now occupying 6th place...
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19 Jul 2008
The Good, The Bad And The Brand
THE great military strategist, Sun Tzu, said
that if you know yourself and your enemy,
you can fight a hundred battles and score
a hundred victories...
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19 Jun 2008
Branding. Art. Or Science. (Part I: What Is Art But A Way Of Seeing?)
Do you know what a brand is? Most would think at this point, “Sure, I do! Nokia, Mercedes Benz, Louis Vuitton…” But what exactly is a brand beyond its name?
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2 May 2008
The Deadliest Branding Mistakes To Avoid (Part I)
Oscar Wilde, the famous Irish poet, once wrote, “Experience is the name that everyone gives to their mistakes.” You can’t escape from making mistakes...
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3 Apr 2008
Boring But Valuable
When corporate leaders are asked where they see their business in 10 to 15 years, many that I have met would illustrate a visionary long-term growth scenario...
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17 Mar 2008
Bringing your brand to the next level:
Is it ready to play the international game?
Let me start by asking you, “Can anything be branded?” I suppose it is only fair that the answer would depend on the definition of what a brand is...
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27 Feb 2008
TAI SIN – The Electric Solutions Specialist for Asia Since 1958
To anyone who knows Tai Sin, they know them as Tai Sin Electric Cables Manufacturer Limited, one of Singapore’s leading electric cables and wires manufacturer. They may also know that Tai Sin has been listed on the Singapore Exchange (SGX) since 1998 and as a legal entity, was only incorporated in 1980.
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11 Feb 2008
The Franchising Fairytale: Is there a Happy Ever After for B2Bs?
Ever driven through the famous golden arches for a cheeseburger? In fact, if you stopped to think about it, how far is the nearest McDonald’s®...
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6 Oct 2007
Building a Consistent Global Brand:
Is it a Must for the Internationalising Born-Globals and SMEs?
What is a brand? Asking ten people this question will probably get you ten different answers. Yes, there are many definitions of a brand...
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12 Sep 2007
Mastering The Art Of Rebranding
Rebranding is a term that is bandied about by marketing professionals and consultants quite a lot these days...
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11 Sep 2007
Can A Low Price Strategy Build Strong Brands?
I am sure you have often been told that if you compete exclusively on price, you will die because in the China Age, you can’t possibly survive...
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27 Aug 2007
Turn Your Distribution Channel Into A Big Brand
Most Singapore companies that I have spoken to agree with me that distribution channels are critical to the success of their business...
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27 Jun 2007
What is Branding? What is Marketing?
When I first started working
in Singapore in 1996
after a short stint in the
United States, I was shocked to
discover that the term “Marketing”...
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22 Jun
2007
Are You The King Of Your
Category?
Market leadership is a highly coveted status. Regardless
of the industry or the size of the organisation, every
company wants to be the leader in its field...
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more...
17 May 2007
Pen Island - A Harmless
Name, or is it?
One of the most common complaints that I hear from my
female friends when I was growing up was “Life
is so unfair!...
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more...
16
Apr 2007
Can You Build A Strong
Brand Based On A Low Price?
I am sure you have often been told that if you compete
exclusively on price, you will die because in the China
Age, you can’t possibly survive...
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more...
21
Mar 2007
Knowing The Difference
- Do You Have A Business Or A Brand?
Just because you have a trademarked brand name does
not mean that you have a brand. I make a strong distinction
between a brand and business...
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more...
5
Mar 2007
You Can't Brand Without
These Two Things
You probably know these sayings, "It takes two to tango"
and "It takes two hands to clap". The same applies to
branding as well...
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more...
1
Feb 2007
When Is Branding Not Necessary?
For years, I have been expounding on the importance
of branding for Singapore companies in my seminars and
articles...
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more...
19 Jun 2006
A Strong Brand Is Necessary
For B2B Companies
Smaller B2B Companies spend more
time trying to survive as opposed to building long-term
corporate efforts that would ensure sustainable growth.
This is due to...
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more...
Apr
2006
Building Corporate Brand
& Culture Of SMEs
SMEs often share the common view that building a corporate
brand has little or no internal purposes within an organization...
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more...
20 Jan 2006
A Strong Business Brand
And Its Influence In The Corporate Culture Of SMEs
Having met and spoken with many
SMEs in the author's personal experience, it is generally
viewed by small and medium sized business owners...
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more...
13 Jan 2006
Debunking The 10 Myths
Of B2B Branding For SMEs
It is not surprising that 9 in
10 Medium Enterprises do not sell to end-consumers but
instead serve other businesses. After all, as consumers
ourselves...
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more...
4 Oct 2005
Turn Your Distribution
Channel Into A Big Brand
It is not surprising that 9 in
10 Medium Enterprises do not sell to end-consumers but
instead serve other businesses. After all, as consumers
ourselves...
read
more...
12 Jul 2005
Do You Know What Branding
Is? Do You, Really?
Branding is probably one of the
most well-known of the internationalization competencies
that IE Singapore promotes but it is also the most misunderstood...
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more...
22 Jun 2005
How Can Creative Technology
Survive The Apple Attack?
Creative Technology's efforts
to take on Apple's iPod seem to have run into a bit
of trouble lately. Creative’s plight is such a
shame...
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more...
13
Jun 2005
Brand Power
Singapore’s
15 most valuable brands are worth a staggering $8.1
billion, according to findings of an International Enterprise
(IE) Singapore — Interbrand study...
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more...
13
Jun 2005
Venturing Into The Vietnamese
Market: A Singapore Small & Medium Enterprise Perspective
Author:
H. C. Chew, Wilson & T. K. New
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more...
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