25 Jan 2008, 11.30am - 12.10pm
Customise F&B Flavours To Suit Local Market Tastes To Ensure Successful Penetration In Southeast Asia's Emerging Markets
Venue: Hilton Hotel
Fees: S$ 2,595.00 (subjected to 7% GST)

Launching a product with nutritional benefits is challenging. This workshop aims to help marketing professionals in the food manufacturing industries to create commercially successful product launches. The workshop leaders will give insights to
effectively distinguish between fads and trends and identifying the winning edge for your product’s PR and marketing plans. Several case studies of launching fortified or functionalised products in markets such as Southeast Asia, Korea and Australia will be given in detail.

Session Highlight
Customise F&B Flavours To Suit Local Market Tastes To Ensure Successful Penetration In Southeast Asia's Emerging Markets
• Fortification as a form of brand differentiation for your food and beverage product
• Why differentiation is important to re-branding your food and beverage product
• Differentiating products for different people
• The 13 strategies of differentiation for your food and beverage brand
• Communicating your functionalisation/fortification as a differentiator in static or dynamic modes

Registration Details
To register, please download the registration form here.