| 22 May 2008, 9am - 5.00pm
Differentiate or Sell Cheap: How Enterprises Are Built
Venue: SBF Seminar Room 3 (21st Level, Keppel Towers)
Fees: S$ 175.00
There are basically two strategies that a business can adopt to grow - differentiate or sell cheap. After all, if customers cannot perceive any difference between the various brands that are vying for their attention (and wallet), they will buy whichever is cheaper. Unfortunately, most Singapore companies will find it next to impossible to compete on price. So, they have to find a way to differentiate. If your brand is not differentiated and you can't sell cheap, then your days are numbered. But you need to differentiate with a great idea (not a silly one) and this seminar will show you how. Don't miss it!
Programme Outline
| Time |
Programme |
| 8.30am |
Registration |
| 9.00am |
Welcome Address by SBF |
| 9.15am |
The SBF-StrategiCom B2B Branding Study for Globalisation by Wilson Chew, StrategiCom |
| 10.30am |
Break |
| 11.00am |
The 13 Strategies For Differentiating Your Brand In Any Market by Cheryl Tan |
| 12.00pm |
Lunch |
| 2.00pm |
Hello, my name is Sum Tim Wong! by Adeline Lim |
| 3.00pm |
Break
|
| 3.30pm |
DMG-StrategiCom Study on Brand Strength versus Share Returns Expectation by Audrey Lim |
| 4.30pm |
Introduction to the Branding Grant |
| 4.45pm |
Closing Address by SBF |
| 5.00pm |
Close of Event |
FREE FOR ALL ATTENDEES!
Highly acclaimed new branding book:
Killer Differentiators: 13 Strategies to Grow Your Brand.
Authored by the Principal Consultants of StrategiCom, Jacky Tai and Wilson Chew.
This book is an important one for Singapore companies as it talks about how Singapore companies can differentiate themselves more effectively in order to gain an unfair advantage over their competitors. As the market gets more and more cluttered with new competitors springing up like clockwork, it becomes more important for Singapore companies to differentiate themselves. Without differentiation, Singapore companies will be forced to compete on price which is a viable strategy only if they have structural cost advantage that can allow them to maintain a low price and still remain profitable.
The first run of the book was SOLD OUT before its launch but participants of the Seminar: Differentiate Or Sell Cheap: How Enterprises Are Built will get this book free of charge.
Target Audience
This programme is designed and developed to benefit Business Owners, Chief Executive Officers, Chief Financial Officers, Chief Marketing Officers, Brand Champions, Marketing Managers, PR Executives & Sales Managers.
Registration Details
To register, please download the registration form here.
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