Singapore - Today, StrategiCom and DMG & Partners revealed a new study which analysed 552 companies listed on the SGX. The “DMG-StrategiCom Study on Brand Strength versus Share Returns Expectation” looked at the price-to-earnings ratios and analysed the relationship between each firm's perceived brand power and its stock market performance.
According to the study, the findings show that having a strong brand will help to boost a company's share price and this is especially evident for firms in the property, REITs, retail, F&B and environmental industries. Full findings of the study were revealed at the 2nd Singapore Brand Conference held at the Marina Mandarin. This year’s theme focused on “Differentiation” was sold to a full house of 300 delegates 3 weeks before the event.
The event also presented a wider coverage of topics led by business leaders from prominent Singapore companies such as VibroPower, Drew & Napier, DMG Securities, Enviro-Hub, PSB Technologies, Jan & Elly and Futuristic Store Fixtures. The event is supported by the Singapore Business Federation, Association of Small & Medium Enterprises and International Enterprise Singapore.
StrategiCom speaks at inaugural Singapore Brand Conference.
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