Xinhua Financial Network News Singapore. English., © 2008 Xinhua Financial Network, Ltd

SHANGHAI (XFN-ASIA) - Singapore-listed companies with strong brands were found to have outperformed their peers on the exchange, during both good and bad times, researchers said. DMG & Partners Securities and brand consultant Strategicom that investigated trading patterns in Singapore announced their findings in a joint study. "Brand implications work both ways. In good times, companies with stronger brands outperform their peers. In turbulant and volatile financial market conditions such as the current one that the global ecnomomies at large are expeiencing, these companies are able to remain resilient," Terence Wong, senior vice president of research at DMG, said. The conclusions about brand strength are most evident in the property, REIT, retail, food and beverage and environmental industries, the study found. 

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